Maldives Marketing and Public Relations Company (MMPRC / Visit Maldives) returns to ITB Berlin 2023 after a three-year hiatus due to the pandemic. The fair will be held from March 7th to 9th, 2023. This year’s ITB delegation from the Maldives was the largest to date in MMPRC’s history, with 233 representatives from 91 companies attending the show. During ITB Berlin, MMPRC hosted a dedicated ‘Meet the Maldivian Press’ press conference on March 7th and an exclusive ‘Maldives Night’ for trade professionals at the Grand Hyatt Berlin on March 8th Social activities.
ITB Berlin is the world’s largest travel trade fair with more than 10,000 exhibitors and more than 160,000 visitors, including the travel industry and the general public. ITB Berlin covers all aspects of travel and tourism, including destinations, travel agencies, airlines, hotels, bloggers and other stakeholders of the industry.
Destination Maldives proudly presents its double storey stand at the Berlin fair with over 504 sqm of space, offering visitors a glimpse into the breathtaking sunny side of life. Every aspect of the stand has been carefully planned to showcase all aspects of Maldives tourism, including romance, sea views and cultural experiences, among others.
Featuring 91 counters and 73 dedicated tables, the stand offers industry partners the opportunity to engage in productive meetings and network with the global travel industry. Vibrant and colorful stands offer a range of unique experiences, including cultural performances such as traditional Maldivian dances, and food experiences that give visitors the chance to sample Maldivian delicacies such as kulhi roshi and foni roshi.
“As soon as you step into the lobby, the Maldives stand captivates you with its sheer grandeur and beauty. Being alone makes you want to go to the Maldives! It’s as if you’ve brought the energy and world-renowned hospitality to Berlin. I’m at Had a great time interacting with the Maldives tourism industry. I also tried the kashikeyo drink for the first time and I can definitely say that this year I will be flying to the Maldives to drink more”, said a visitor to the Maldives stand .
“ITB Berlin is all about networking. We get to connect not only with the global travel trade community, but also with people in the industry. The islands of the Maldives may be scattered, but I can feel it when we are all under one roof at the Maldives stand to the strength and dynamism of the Maldives tourism community,” said an industry partner.
MMPRC will host “Maldives Night”, an annual networking event during ITB Berlin on March 8th, bringing together German and international travel trade partners, media representatives, dignitaries and other stakeholders for a A night of networking, celebration and celebration thanked the Maldives for its support of tourism. Expected to be attended by 600 people, the event will showcase traditional Maldivian dance and music performances and stand a chance to win exciting prizes such as an all-inclusive free trip to the Maldives while giving you a glimpse into the rich culture, heritage and people of the Maldives . history.
The German market is one of the most profitable markets for Maldives tourism. Germany is the fourth largest source market in 2022 with 133,424 tourist arrivals, accounting for 8% of the market share. As of 28 February 2023, Germany was the fifth largest source market for the Maldives with 22,995 arrivals and a market share of 6.6%. 2023 is set to be a hugely successful year for Maldives tourism, with record-breaking daily arrivals. As of February 28, 2023, the Maldives has received a total of 350,413 tourists, a year-on-year increase of 24.8%.
This year is the first time for Maldives to participate in ITB Berlin after winning the title of “World’s Best Destination” at the World Travel Awards for three consecutive years. As a result, MMPRC has aroused great interest, attention and curiosity from the international tourism industry. ITB Berlin offers the perfect opportunity to show why the Maldives is the world’s most popular destination. Together with industry partners, MMPRC will network with the German and international travel industry, share the latest developments in travel products and experiences, conduct face-to-face and virtual one-on-one meetings, and strengthen the Maldives brand in the German and global market.
