(Abstract) Before the 2019 new crown epidemic. What is the purpose, length of stay, and cost of Taiwanese visitors to Japan? | Visit the laboratory
Due to the spread of the novel coronavirus infection, the number of foreign tourists visiting Japan has decreased significantly, but inbound arrivals are expected to recover, such as the drastic relaxation of border measures in October 2022.
In promoting entry measures, in order to improve the accuracy of initial targeting, it is necessary to understand the “pre-epidemic” consumption trends in various countries/regions.
As a pro-Japanese country, Taiwan is very popular for tourism to Japan, and it is an important market for inbound strategy.
The “Word-of-mouth Academy” operated by mov Co., Ltd. provides free materials entitled “Consumption Trends of Taiwanese Tourists to Japan Before the New Crown Epidemic (2019)”.
Please take advantage of this opportunity.
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Organization of this document
This document consists of the following contents.
Consumption trends of Taiwanese tourists to Japan in 2019 (attributes and travel details of Taiwanese tourists to Japan)
- introduce
- Gender and age ratio of Taiwan tourists visiting Japan
- Main purpose of Taiwan tourists visiting Japan
- Number of Taiwanese visiting Japan
- Time of stay of Taiwan tourists in Japan by purpose
- Main tourist seasons for Taiwanese tourists to Japan
- Travel Patterns of Taiwan Tourists to Japan
- Breakdown of Travel Expenditures by Taiwan Tourists Visiting Japan
- Breakdown of Travel Expenditures by Taiwan Tourists Visiting Japan
- Taiwan Tourists’ Shopping Rankings in Japan
- Ranking of Travel Information for Taiwan Tourists to Japan
- In summary
The following are just some of the insights that can be gleaned from this document.
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The per capita consumption of Taiwanese tourists to Japan is lower than that of the previous year and the proportion of each nationality
In 2019, the per capita travel expenditure of ordinary Taiwanese tourists to Japan was 118,288 yen, which was lower than the 159,000 yen daily travel expenditure of all foreign tourists to Japan.
The average length of stay of Taiwanese tourists in Japan is 6.1 nights, which is lower than the overall number of 8.8 nights.
In 2016, 2017, and 2018, the per capita tourism expenditure of Taiwanese tourists to Japan increased slightly, but in 2019 it fell by 7.3% year-on-year, the lowest level in the past five years.
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From spring to summer, tourists from Taiwan to Japan show an increasing trend
In the five years to 2019, the largest increase in Taiwan’s visits to Japan was from April to July.
April 2019 is the most visited month in Taiwan.
On the other hand, it was lowest between December and January, indicating that spring and summer are the most popular for Taiwanese tourists traveling to Japan.
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More than 80% of them are repeat customers, and continuous dissemination of information is very important
In 2019, more than 4.8 million Taiwanese visited Japan, more than four times the number of about 1 million in 2009.
As of 2019, the characteristics of Taiwanese visits to Japan are as follows.
- More than 80% are repeat customers
- Good balance of accommodation, food and shopping costs
- The proportion of people using SNS as a source of information before travel is increasing
The most frequent visits by Taiwanese tourists to Japan are 2-5 repeat visitors, of which more than 80% are repeat visitors.
In addition, Taiwanese tourists to Japan spend almost evenly on shopping, accommodation, food and other aspects.
Following personal blogs, SNS such as Facebook, Twitter, and WeChat were considered useful sources of information before travel, suggesting that SNS information was considered important when traveling to Japan.
Taiwan remains a popular destination for overseas travel despite a sharp drop in Taiwanese tourists to Japan due to the COVID-19 pandemic.
In October 2022, border measures such as the lifting of the personal travel ban in Japan will be greatly relaxed.
Taking advantage of this moment, it is important to improve safety, including preparing for acceptance in terms of communication and prevention of novel coronavirus infection.
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