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5 reasons why this summer is the perfect time to visit Japan

5 reasons why this summer is the perfect time to visit Japan


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Japan is famous for its cherry blossoms in spring, colorful autumn and refreshing snowy mountains in winter, but summer is its best kept secret.

While most summer travelers dream of dreamy beaches and charming European town vacations, there are plenty of perks to exploring other, less popular destinations this time of year.

With fewer tourists and better deals to be found, Japan offers Some surprising reasons to visit this summer.

Buddhist temple in Kyoto, Japan
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1. travel light

Japan Airlines (JAL) has announced that starting July 5, you can no longer check in suitcases and simply borrow clothing through its Any Wear, Anywhere programme.

The concept was created in response to the increase in the number of global travelers and the industry’s growing need for sustainable initiatives. The idea is that you don’t have to worry about losing luggage, buying a new wardrobe for the holidays, or adding to your carbon footprint.

All you need to do is book your JAL flight and log on to their website, pre-order the clothing you want for up to two weeks, pack your carry-on essentials, pick up your order at your hotel upon arrival, and return it to JAL for departure former hotel. That way, you can focus on the best parts of your trip and leave the stress of luggage at home.

JAL plane at Tokyo airport, Japan
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2. find savings

Not only have prices for flights within Europe skyrocketed lately, but so have prices for everything from accommodation to excursions in summer. Choose Japan as your summer destination and you can save money on airfare, accommodation, train tickets and more.

Japan is often considered an expensive destination; however, since summer is one of the low seasons, you can find discounts on many popular attractions and airfare. Low-cost airlines such as ZIPAIR offer standard fares for about $350 non-stop.

Every Friday this summer, you can visit five different Tokyo museums at discounted prices, where you can learn about history and architecture, and see a beautiful Japanese garden at the Tokyo Metropolitan Teien Art Museum. The event, titled “Museum of Summer Nights 2023,” will take place from July 20 to August 31.

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Tokyo Metropolitan Teien Art Museum Garden Tea Room
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3. explore festivals

Summer in Japan is the best time to experience sacrifice, the Japanese word for festival. These traditional ceremonies are used to ward off evil spirits, remember ancestors, and pray for peace.

Each festival is different, but usually includes a decorative shrine procession, traditional dances, street food and a local market.most popular sacrifice Gion Festival in Kyoto, Tenjin Festival in Osaka, Nagaoka Fireworks Festival, etc.

This year marks the official return of the Belt and Road sacrifice After the past three years of confinement, there is a high level of excitement for the locals. This year is a great time to experience one of these ancient events.

Crowd at Japan Summer Festival in Tokyo
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4. explore mount fuji

Mount Fuji is one of Japan’s most iconic sights, and while it can be viewed from a distance any time of year, the summit can only be reached from July to September.

There are a variety of trails for all skill levels, and you can book tours to make the most of your experience. You can explore the gentle trails in the lower half of the mountain and enjoy the local natural beauty, and for experienced hikers, you can plan a trip to the summit of this active volcano.

This year marks the 10th anniversary of Mount Fuji being listed as a World Heritage Site by UNESCO, and it is the best time to watch the sunrise from the top of the mountain.

Mount Fuji in summer
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5. escape to coastal towns

When most people think of Japan, they think of bustling Tokyo, Buddhist temples and traditional tea ceremonies. However, what many people don’t know is that the southern part of the country has some stunning white sand beaches and clear turquoise waters.

Okinawa is a favorite summer getaway destination for locals and has some of the best beaches. Emerald Beach is great for swimming, and Xinyuan Beach is known for its unusual rock formations and coral reefs.

July and August in Japan can be very hot and humid, making these coastal areas the perfect place to cool off and relax after exploring the rest of the country.

Niihara Beach, Okinawa, Japan
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