19 Best Fashion Stores in Seoul, South Korea! Recommended by editors living in Korea NACO 【New in 2022】 | Fashion | ELLE(El Digital)
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empty
On September 3, 2022, the select store “EMPTY” just opened in Seongsu-dong, the hottest area in Korea. It is run by MUSINSA, one of the largest fashion platforms in Korea. The 4-story space with its majestic black exterior catches the eye, and avant-garde and unique products selected from Japan and abroad are displayed. Seems like BTS’s RM came as soon as the doors opened!
■Information
Address/97 Seongsu-ro, Seongdong-gu, Seoul
>> View details on Google Maps
shopping moment
SHOP AMOMENT is a curated store that shines with a sensual and aesthetic eye that can quickly incorporate emerging brands. In August 2022, the first pop-up store in Japan will be held, and the momentum will continue, such as entering the Shinsegae Department Store in South Korea! The original brand “AMOMENT”, which uses high-quality and sustainable fabrics, is also doing well. The hidden offline store on the 4th floor of a multi-tenant building is located near Gyeongbokgung Palace, a popular tourist spot in Seoul, so stop by while sightseeing.
■Information
Business Hours/13:00~20:00
close/month
Address: 4th Floor, No. 1 Yulgok-ro, Jongno-gu, Seoul
>> View details on Google Maps
Cozy Seoul
This is what BLACKPINK Jennie posted on Instagram and became a hot topic. “COMFORT SEOUL” located in Huam-dong, Seoul is a complex cultural space where artists who have been active in the fashion industry gather and share their ideas.
The four-storey building includes an exhibition space, a café and a concept store with a curated selection of own-label products and national and international brands. It is attracting attention as a creative space that inspires.
■Information
Opening Hours: ~20:00, Cafe ~23:00
close/month
Address/358 Huam-dong, Yongsan-gu, Seoul,
>> View details on Google Maps
low classic
Based on the concept of coexistence of minimalism, LOW CLASSIC proposes high-quality daily clothing that incorporates the latest fashion trends into simple and modern designs. It’s backed by celebrities who specialize in sophisticated feminine style, including TWICE Mina, IU and Rosie Huntington Whiteley. Since its launch in 2009, ‘Legal Classics’, which has gained a lot of popularity overseas, has roadside stores in Sinsa and Myeong-dong, where there are many tourists, with convenient transportation.
■Information
Business Hours/12:00~20:00
Address: 57 Nonhyeon-ro 159-gil, Gangnam-gu, Seoul, 8-13 Myeongdong 8-gil, Myeongdong 2(i)-ga, Jung-gu, Seoul
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House Dosan
“House Dosan” is a conceptual space created by the world-renowned Korean eyewear brand “GENTLE MONSTER”. Including family brand cosmetic brand “tamburins” and cafe “Nudake”.
Located in Apgujeong, a high-end area in Seoul, the building from the basement to the 4th floor is rich in exhibits that stimulate the senses, such as giant artworks and eerie moving robots. The extraordinary and slightly tense space will give you a sense of fullness as if you are in an art gallery.
■Information
Business Hours/11:00~20:00
Download/Floor 50M, Apgujeong-ro 46-gil, Gangnam-gu
>> View details on Google Maps
MAISON EENK
In May 2022, the popular designer brand “Ink (EENK)” worn by Korean fashion celebrities such as BLACKPINK and Jung Ho-young will open a flagship store “Maison Ink” in Yongsan-gu, Seoul! The topic of the opening party was hot, and heavyweights in the Korean fashion industry gathered.
The striking four-story building and castle-like gates were co-designed and built by IROJE led by world-renowned architect Son Hyo-sang. We also sell a variety of best-selling smartphone cases, which are loved by celebrities such as BLACKPINK Rose and Park Min Young.
■Information
Business Hours/11:00~20:00
Closed day/Saturday, Sunday
Address: 4th Floor, 3rd Floor, 43 Junjun-ro, Yongsan-gu, Seoul
>> View details on Google Maps
serial number
2020’s bold chain motif accessories are a hit. BLACKPINK, BTS, SEVENTEEN and many other idols wore it, and “NUMBERING” became popular all at once. The pearl series that was popular last year and the men’s collection “A13” that started this season are attractive for a wide range of designs that catch trends quickly and enjoy a completely different impression every season.
■Information
Business Hours/11:00~20:00
Address/28 Apgujeong-ro 10-gil, Gangnam-gu, Seoul
>> View details on Google Maps
gentle monster
Korea’s world-renowned eyewear brand “GENTLE MONSTER” is not only worn by BLACKPINK Jennie as a model, but also by BTS, Beyoncé and Kylie Jenner.
Among the stores around the world, the large store in Apgujeong, Sinsa, Seoul, displays gorgeous art installations and robots according to the theme of each store, and the four stores in Hongdae, Lotte Tower, Seoul. A state-of-the-art interior that stimulates your senses and deserves to be admired as art!
■Information
Business hours/12:00~21:00
Residence/23, Apgujeong-ro 10-gil, Gangnam-gu, Seoul
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“LEHA” is an alluring design that adds feminine elegance to a classic silhouette. A wardrobe for every occasion, from casual at the office to dating, popular with women in their 20s and 30s. T-ARA’s Hyomin, who has 3.34 million followers on Instagram for her highly sensitive snapshots of casual clothing, is also a fan. It is known for its beautiful silhouette dresses, and many female stars, such as actresses Kim Tae-ri and IVE Eugene, have worn “Reha” for photoshoots and events.
■Information
Business hours/10:00-19:00
Address/80-1, Cheongdam-dong, Gangnam-gu, Seoul
>> View details on Google Maps
visual aid
Instant Funk (INSTANTFUNK)
The unisex casual brand ‘INSTANTFUNK’ is launched by Kim Ji-hye, a popular stylist and influencer active on YouTube and Instagram. As an endorsement brand of Korean celebrities, it offers a surprising variety of clothes at a reasonable price range, and is loved by a wide age group from 10 to 30 years old.
In addition to the avant-garde trendy items released every season, many male K-POP idols such as BTS wear casual clothes such as the brand’s iconic logo sweatshirts and hats, which are perfect matches. Also popular as a brand can be granted.
■Information
Business Hours/10:00~18:00
Closed day/Saturday, Sunday
Address/12 Dosan-daero 51-gil, Sinsa-dong, Gangnam-gu, Seoul
>> View details on Google Maps
mansion
“Matin Kim”, which is popular for unisex items such as T-shirts with logos and card cases, and “THE MUSEUM VISITOR”, an artistic brand, paint on clothes with paint and spray. “showroom” HOUSE BY” will open in Seongsu-dong on July 2, 2022.
In a space larger than the showroom before the relocation, there is a unique exhibition space for archive works, and a café called “HOUSE BY”. The exterior with eye-catching graphic art is a new photo spot in Seongsu-dong!
■Information
Business hours/11:30-20:00
close/month
Address/24-33, Achasan-ro 5-gil, Seongdong-gu, Seoul, Korea
>> View details on Google Maps
MAISON MARAIS
MAISONMARAIS, named after the Marais district in Paris, has many exquisite designs that incorporate European sensibility. Even if high-quality materials are used, the price is between 10,000 and 30,000 yen, which is very popular with Korean girls.
The Hannam-dong flagship store, which just reopened in September 2021, is located in an area lined with trendy cafes and restaurants, making it easy to stop by.
■Information
Business hours/Thursday-Friday: 11:00-20:00, Saturday: 12:00-21:00
Holiday/Sunday, Monday
Address/683-40 Hannam-dong, Yongsan-gu, Seoul
>> View details on Google Maps
Eicher (S_S.IL)
“S_S.IL” is popular for its luxury design that symbolizes the brand’s X pattern, as well as exquisite jewelry that uses hearts and pearls to impress girls. In addition to being loved by female stars of all ages such as actress Cha Jung-won who drives Korean trends and Jang Won-young of IVE, it is also known as the favorite jewelry that BTS often wears during photo shoots and concerts.
■Information
Business Hours/9:00~18:00
Closed day/Saturday, Sunday
Address: 205, Chanwon-ro, Seocho-gu, Seoul
>> View details on Google Maps
Recto is simple and modern, but with a unique design, it is suitable for both men and women. Celebrities and fashion personalities known for their sense of style are using it to convince you that you can’t go wrong with the ‘Recto’.
The interior of the flagship store is located in a quiet area slightly away from the main area of Hannam-dong, creating a calm atmosphere based on concrete and wood. The large staircase from the 2nd floor to the 3rd floor and from the 3rd floor to the 4th floor affected the elegant decoration of the store, so many people visited it.
■Information
Business Hours/11:00~20:00
Address: 24, Hannam-daero 46-gil, Yongsan-gu, Seoul
>> View details on Google Maps
beaker
“Monoha” is a lifestyle store and gallery space where tradition meets modernity based on the concept of “Beauty of Blank Space”. They mainly deal in white porcelain and artwork by Korean artists, as well as Japanese handicrafts and original clothing. You can enjoy the quiet and spacious interior space of the blank space, and it is more like looking at art than shopping. There are two branches, the Hannan branch and the Seongsui branch. The Seongsui shop also has a cafe where you can enjoy tea using carefully selected “Monoha” porcelain.
■Information
▽Hannan Store
Business hours/11:00-19:30
close/month
Address: 36, Duseodang-ro, Hannam-dong, Yongsan-gu, Seoul
▽Holy water shop
Opening Hours / Shops and Galleries: 11:00-19:30, Café: 9:30-18:30
close/month
Address/16, Seongsu-ro 20-gil, Seongdong-gu, Seoul
>> View details on Google Maps
LCDC SEOUL, a 4-story complex building opened in Seongsu-dong in November 2021. “LCDC”, which means “LE CONTE DES CONTES” (Stories in Stories), collects short stories and creates short story collections of various sizes such as fashion, lifestyle, cafes, bars, etc. Branding and pop-up space. When you push open the door facing the school-style corridor, you will find a variety of brands with different concepts.
Among them, “geulwoll” is becoming more and more popular with its unique service. We provide alphabet-related products and services, and are experimenting with new ways to enjoy the forgotten alphabet culture. “Pen Pal Service” provides a unique experience where you can communicate with strangers through the store.
■Information
Business hours: first floor: 11:00-21:00, second and third floors: 11:00-20:00, fourth floor: 17:00-1:00
Address: 10 Yeonmujang 17gil, 3-dong, Seongsu 2-gil, Seongdong-gu, Seoul
>> View details on Google Maps
Wonhyungdeul (Original 㐦/wonhyungdeul)
Dessert bar “Wonhyundeul” is located in Chungmuro, a deep area full of Korean urban atmosphere. The representative of this store is the “Cianlan Cake”, which was very popular in Korea last year. Whimsical desserts using experimental ingredients are known not only for their innovative looks, but also for their delicious taste. Housed in an old multi-tenant building, it makes you feel like you’ve stepped back in time, with a slightly dark and throwback Korean vibe that’s uplifting.
■Information
Business Hours/14:00~21:00
close/month
Address: 4th Floor, No. 38, Changgyeonggung-ro 1-gil, Jung-gu, Seoul
>> View details on Google Maps
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